THE STORY OF OUR NEW LOGO: WE ARE NOW TRIPLEROCK SUPPLY CHAIN SOLUTIONS
When we founded Triplerock, we were a pure play consulting company for supply chains in India. That was back in 2014. But 2016 is a very different time. The supply chain industry is in a very different place, and needs not just advisory or consulting services but also support in operations and project management through the value chain.
That is why we have spent the last few months re-strategizing our offerings, and arrived at a new suite of offerings for enterprises that leverage large supply chains. The new approach demanded a new website design, as well as a new logo to indicate that Triplerock Consulting is now Triplerock Supply Chain Solutions.
And this is our brand new logo:
Triplerock indicates the three aspects of supply chain: Transport & Distribution, Warehousing as the two main parts fuelled by the expertise required to drive them. Back in 2014, our offerings were purely about consulting, so we were about a circle of virtuousness. In 2016, we are about having distinct planes of operation, built up on a base of expertise. And that is captured as a pyramid, reshaped from a circle into a rock of positivity.
The upward arrow symbolises the need for action, the striving for something higher, and denotes leadership and being progressive. The pyramid shape symbolizes illumination and creativity, while the cross sections denote the movement of air which leads to freshness.
Our logo stands for our temperament: we are bold and we mean business. At the same time we are about vibrancy and dynamism, the hallmarks of great supply chains.
